Published: 2026-05-01

Articles

Abating The Carbon Foot Print Reduction of Automotive Transports Through Adoption of Electronic Vehicles

VIJAYALAKSHMI R, Dr. D. SUMATHI (Author)

1-7

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Measuring the Impact of Artificial Intelligence on Customer Engagement and Experience in the Digital Era

Dr. Yashwant Lembhe, Ms. Janhvi Vikas Nandurkar, Ms. Tejal Nandkishor Vaidya (Author)

8-28

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An Empirical Study of Factors’ Driving Livestock Production and Associated Marketing Problems in Western Maharashtra

Dr. Meghraj B Barbole, Dr. Rupesh A Pawar, Mr. Vijay Anandrao Kankekar (Author)

29-36

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Does Health Insurance Reduce Catastrophic Health Expenditure in India? A Systematic Review

Arabhi Krishna K A, Bino Joy (Author)

37-48

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Role of artificial intelligence and smart technology to strengthen the impact of green HRM on Green Performance for a better tomorrow

Manish Naresh Bharthi, Dr. Prakash Tiwari, Dr. Pankaj Kumar, Dr. Rakesh K. Pandey (Author)

49-64

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Navigating the Intelligence Frontier: AI Adoption as a Success Factor Among Entrepreneurs in Delhi/NCR

Bikash Mukherjee, Jagat Narayan Giri (Author)

65-78

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Strengthening Farmer-Led Strategies Against Groundwater Depletion in India's Climate-Vulnerable Farming Regions of Punjab.

Shivani Metha, Deepika (Author)

79-89

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Designing a Digital Human AI Management Framework for MSME Growth in India and Emerging Asian Economies

Dr. Arif Habib (Author)

90-97

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Digital Currency Impact on the Energy Market – With Reference to India

Pujari Sudharsana Reddy, Chaya Bagrecha, Shrinivas Patil (Author)

98-109

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A Study on Awareness Level of Farmers Towards participation in Agricultural Commodity Derivatives in Terai Region of Uttarakhand.

Mayur Bagharwal, Dr. Manjari Agarwal, Dr. Virendra Kumar (Author)

110-118

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A Dynamic Financial Orchestration Framework for Startups Integrating Capital Structure Theories

Surbhi Rathod, Dr. Kavita Laghate (Author)

119-130

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Integrating Technology and Management: A Study on Digital Leadership and Organizational Effectiveness

D. K. Mohanty, Dr. Rohit, Kajal GC, Dr. Chetna Mahaur, Kavita (Author)

131-140

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Effectiveness of Online Learning in Transforming Education: An Era of Digital Transformation

Dr. D. Rose Mary, Dr. Ravi Sankar Kummeta, Dr. Kaustav Shyamal Mukherjee, Mr. D. Subramanyam, Dr. V. Ramani, Dr.A.Rupaveni (Author)

141-146

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An Empirical analysis of the Influence of Sustainable Business in the extractive Industry Risk Management Perspective

Dr.Mohammad Salameh Zaid Almahairah (Author)

147-152

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An Experimental Examination of Human Resource Management (HRM) based on the Effect of Employee Motivation on Job Satisfaction

Dr.Mohammad Salameh Zaid Almahairah (Author)

153-158

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An Analytical Study of Sustainable Work-Life Balance Practices and their Influence on Employee Performance and Satisfaction

Sumit Kishore Mathur, Shikha Bhargava, Ritu Agrawal, Prateek Khanna (Author)

159-172

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A Multi-Method Approach Towards Identification of Key Occupational Stressors Among Women Employees working in Manufacturing Firms.

Norin Raj Lakra, Dr. Ashish Mohan Dubey (Author)

173-186

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Antecedents of Value-Based Healthcare Adoption among Healthcare Professionals in the UAE

Venkat Theja Budda, K Madduletty, Dhrupad Mathur, Anand Tirupathi (Author)

187-207

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Technological Disruption in Indian Logistics: A Study of Autonomous Vehicles in Last- and Mid-Mile Delivery

Nikhilesh Sharma, Upasana Saxena (Author)

208-218

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Enhancing Hospitality Service Delivery: Integrating IoT and AI for Guest Experience and Operational Efficiency

Dr. Nikhil Saini, Mr. Tarun Kandpal, Mr. Manan Chakraborty, Mr. Ankit Mathur, Dr. Sheetal Yadav (Author)

219-233

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Small Budget, Big Impact: A Case study exploration of Guerrilla Marketing 2.0 and its societal impact

Dr. Parneet Singh Bhasin, Dr. Ramneet Kaur (Author)

234-244

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The Evolution of AI-Driven Predictive Modelling in Fintech: A Systematic Survey of Risk, Fraud, and Cybersecurity

Deepshikha Aggarwal (Author)

245-250

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Climate-Smart Agriculture in Practice: Evidence from Adaptive Farming Systems

Dr. Jitender Kumar Sharma, Dr. Ramawatar Baija, Dr. Sunidhi Tiwar, Dr. Deendayal Bairwa (Author)

251-262

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From Soil to Server: How AI-Driven Decision Systems are Reshaping Smallholder Farming

Dr Jitender Kumar Sharma, Dr Meghna Sharma, Ms Sakshi Sharma, Dr Suman Singh (Author)

263-275

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Rally Messaging Content and Delivery as Determinants of Voter Trust in Political Parties: An Empirical Investigation Using PLS-SEM in the Indian Context

Nikhil Vyas, Dr. Devrshi Upadhayay (Author)

276-285

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Impact of Geopolitical Risk Events on Sectoral Stock Market Volatility: An Event Study Analysis

Dr.Umamaheswari, Dr.Renu Rathi (Author)

286-292

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The Role of Artificial Intelligence in Transforming Multidisciplinary Research and Innovation

Prof. (Dr.) Rajendra Kumar, Shallu Yadav, Rakhi Sharma, Dr. Anita (Author)

286-295

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Evaluating the Effectiveness of Employee Training Programs on Performance and Job Satisfaction: A Study of Indian IT Industry

Prof. Sreekanth Dasari, Dr. Shagufta Parween, Dr. Chitra, Sonali Singh, Ms. R. Gayathri (Author)

296-304

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The Role of HR Analytics in Predicting Employee Turnover: A Machine Learning Approach for Indian Organizations

Prof. (Dr.) Ashish K Sharma, Mr. Ragesh T S, Lakshmi CB, Dr. Nagarjuna Sunkara, Dr. S. Gopi Srinivasa Rao (Author)

305-314

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Determinants of Digital Marketing Skills among MSME Workforce in Post-COVID India

Akash Prasad, Dr Sushil Kumar (Author)

315-332

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Green Innovation and Sustainable HRM: A Conceptual Framework and Systematic Review of Drivers, Linkages, and Organisational Outcomes

Ritu Singh, Ankita Pandey, Namrata Singh (Author)

333-341

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Ecocide in the Modern World: Environmental, Health Economic and Human Rights Dimensions of War‑Related Environmental Destruction

Dr. Vallimireddy Abhinav Deep Dora, Bhagavatula Naga Sai Sriram, S Sireesha, Chitturu Mahesh (Author)

342-349

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Ai Integration for A Sustainable Reporting and Accountability Framework

Dr. Honey Gupta, Ms. Shivangi Seth (Author)

350-365

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Perception of Employees Towards Performance Appraisal with Reference to Tirupur District

N. Mohanasundaram, Dr.A. Dayala Rajan (Author)

366-375

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Digital Assets and Modern Portfolio Management: A Study of Cryptocurrency Investment Strategies

Avni Gupta (Author)

376-387

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Exploring the Adoption Gap of Artificial Intelligence in the Hotel Industry: An Empirical Study of Madurai City

N. Ramesh, Dr. U. Vijayashankar, Dr. S. Bharathi (Author)

388-402

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IoT in Agriculture for Sustainability and Efficiency: A Decade of Evidence and Future Pathways

Dr. Harikesh Kumar, Mr. Sanjeev Kumar, Mr. Ashish Kumar Sharma (Author)

403-419

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Laws and Regulations on OTT Platforms in the age of Artificial Intelligence: A Comparative Study of India’s IT Rules with US and Australia

Narmada Singh Rana, Dr. Priya A Sondhi, Dr. Shreya (Author)

420-433

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Climate Change and It’s Impact on Diversification of Agriculture

Sadasiba Tripathy (Author)

434-438

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Exploring The Role of Customer Satisfaction in Promoting Sustainable Tourism Development: Evidence From Tiruchirappalli District

S. Yoganand, Dr.U. Vijayashankar, Dr.S.Bharathi (Author)

439-449

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Consumer Perception Towards Green Marketing: The Role of Green Advertising Crediability, Environmental Attitude, and Perceived Green Value

R. Bhuvaneswari, Dr. D. Muthusamy (Author)

450-463

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Legal Framework to AI-Driven Technologies in Banking: A Global Comparative Analysis on Consumer Privacy

Hitika Singh, Dr. Asha Verma, Dr. Myunghoon Roh (Author)

464-475

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The Impact of Non-Performing Loans on Bank Profitability: Evidence From Awash Bank, Ethiopia.

Roba Gudeta, Dr. K. Ravishankar (Author)

476-491

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An Empirical Analysis of Factors Affecting Political Instability in Amhara Regional State, Ethiopia

Mohammed Hussen Ahmed, Tejal Shah (Author)

492-499

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Climate Displacement and Social Insecurity: A Socio-Legal Examination of Gender-Based Violence Against Women in South Asia

Tanni Ganguly, Dr. Aaratrika Pandey, Dr. Kanu Priya (Author)

500-514

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Buy Now, Pay Later (BNPL) in a VUCA Economy: A Conceptual Exploration

Dr Gousia Karim, Prof. Kaushambi Kaushal, Dr. Rohit, Shivangi Sharma, Deepak Kumar (Author)

515-524

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Analysis of the Legal Framework for e-Governance to Implement ICT Applications

Dr. Ashima Jain (Author)

525-529

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The Impact of Artificial Intelligence Marketing on Consumer Purchase Intention: An Empirical Study

Prof (Dr.) Rajendra Kumar, Dr Bhagyashree Teli, Aniket Aswani, Dr. Rajesh Kumar (Author)

530-537

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Digital Payment Convenience and Consumer Overspending Among Indian Youth: A Pilot Study on the Effectiveness of AI-Based Budgeting Tools

Atharv Bansal (Author)

538-549

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Category-wise Export Concentration of Capital Goods in India

Inderjot Kaur, Dr. Rajinder Kaur (Author)

562-567

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Smart Witness Protection Mechanisms and Artificial Intelligence: Legal and Regulatory Challenges in India

Akansha Chandela, Dr. Apala Vatsa (Author)

550-561

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Artificial Neural Network assisted decision making models towards intention of investment: A study among young investors in South India

Mrs.P.K.Geethanjali, Dr.V.Selvarani (Author)

568-583

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Disparity Analysis of Structural Transformation in India: A Path Ways To Vikasit Bharat-2047

Dr. SK. Karimulla, Dr. P. Lokesh Muni Kumar (Author)

584-592

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The Strategic Role of FinTech in Enhancing Customer Value: A SAP-LAP Case Analysis

Anukriti Mishra, Dr. Kranti Singh, Satakshi Dwivedi (Author)

593-606

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Reducing Information Asymmetry through ESG Communication : A Conceptual Framework for Consumer Trust and Financial Loyalty in the Indian Banking Sector

Khushboo Mogha, Lt. Dr. Smita Tripathi (Author)

607-621

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Sustainable Banking in India: A Conceptual Framework Integrating Green Banking Activities, Green Financing, and Environmental Performance

Harshmani Kothiyal, Dr. Smita Tripathi (Author)

622-630

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An Empirical Study on the Impact of Digital Influencer Marketing on Smartphone Purchase Behaviour in North Karnataka

Mr. Ruturaj Patil, Dr. Shivashankar K, Dr. S. M. Porapur, Dr. Veerendrakumar M. Narasalagi (Author)

631-642

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Artificial Intelligence and Technological Integration in Law Enforcement: A Contemporary Necessity

Ms. Saloni Mishra, Dr. Yamini Atreya, Dr. Sumit Dalal (Author)

643-649

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Corporate Criminal Liability for Homicide and Economic Growth: A Doctrinal and Comparative Study

Prithivi Raj, Dr. Arun Kumar Singh (Author)

650-660

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Evaluating the ROI of Cybersecurity Investments through Risk Management Metrics

Dr. Shiva Johri, Dr. Raksha Chouhan, Dr. Jain Jacob M, Dr. Sunil Adhav, Prof. (Dr) Sumeet Gupta, Harpreet Singh Bedi (Author)

661-666

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Analysis Of The No Detention Policy Under The Right To Education Act

Ameya Sapre, Vidhyanshi bhanwar (Author)

667-677

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Social Inclusiveness of GST 2.0 in Odisha: An Empirical Assessment of Digital Compliance, MSME Competitiveness, Regional Equity, and Governance Trust

Mr. Ajay Kumar Naik, Dr. Aditya Prasad Sahoo, Prof. (Dr.) Kishore Kumar Das (Author)

678-688

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