Role of artificial intelligence and smart technology to strengthen the impact of green HRM on Green Performance for a better tomorrow

Abstract

The study aims to explore impact of green human resource management practices, such as green skill development (GSD) which contributes to training and equipping the employees with environmental knowledge and sustainable behaviours, green motivation (GM), i.e. employees' passion towards eco-friendly or pro-environmental behaviour, green involvement (GI) which links to employees participation and commitment in promoting sustainability at workplace, green empowerment (GE) refers to providing opportunities and resources to employees to pro-actively participate in sustainability practices, green capability of organisation (GC) referring to ability of organization to adapt sustainable practices and analyse the impact of technology considering STARA as a mediator on the organisation’s green performance (GP). A quantitative approach was employed to gather data from 257 respondents using a seven-point Likert scale. Structural equational modelling was used to analyse the data. The findings showcase the positive effect of GHRM practices on green capabilities; STARA positively mediates the relationship between green capabilities and green performance; also, green capability significantly impacts green performance. The study fills the gap in the existing literature by providing empirical suggestions on the application of STARA with GHRM, green capabilities and green performance, and the investigation provides valuable academic and practical insights for organisations and employees for leveraging STARA to support sustainability.