Published: 2026-04-02

Articles

The Influence of Inflation on Consumer Expenditure Dynamics and Savings Practices: Exploring The Role of Fintech Tools in Managing Personal Finances

Dr.K.Vijayalakshmi (Author)

15-20

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An Empirical Study on Impact of Cryptocurrency Adoption on India’s Economic Growth

D Appala Naidu, Ayush Tyagi (Author)

21-30

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Digital Financial Readiness as a Behavioural Enabler of MaaS Adoption in Rural India: A Hybrid PLS-SEM–ANN Approach

Shwetha. A, Dr. M. Karthikram, Sathankumar. S, Swathiga. S (Author)

31-42

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An Evaluation of Agricultural Credit System in Bihar and the Role of Credit Institutions in recent years.

Dr. Rajan Kumar, Dr. Kumari Nayantara (Author)

43-53

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Scientific Mapping of Investment Decision-Making Studies: A Bibliometric and Co-Citation Approach

Lokesh B R, Dr Samiya Mubeen (Author)

54-69

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Gamification in Banking Marketing: A Bibliometric Analysis of Research Trends and Patterns

Preethi J, V Sathyamoorthi (Author)

70-76

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Are Green Firms Valued Differently? Evidence from Valuation Multiples in Indian Equity Markets

Sambit Pohi, Dr. Pradeep Munda, Dr. Ashutosh Mishra (Author)

77-90

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Developing and Validating the Scale for Measuring Psychological Contract of Private Higher Educational Institutions in Odisha

Ambuja Lochan Dash , Dr. Vijaya Rudraraju, Dr. Prakash Chandra Dash (Author)

91-97

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Employee Wellbeing Initiatives and Organisational Performance In The Healthcare Sector of Odisha: A Grounded Theory and Thematic Analysis Approach

Rupali Paikray, Namita Rath (Author)

98-113

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Eco-Labels, Trust, and Consumer Choice: An Empirical Examination of Sustainable Purchasing Decisions

M. N. Karthika, Dr. R. Gayathri (Author)

114-130

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Workforce Analytics for Manufacturing: Predicting Employee Job Satisfaction via Explainable Machine Learning and SHAP

Dr.V. Vijay Anand , Bhavya Krishya M, Dr.C. Therasa (Author)

131-137

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Role of Finfluencers in Shaping Investment Decisions of Middle-class Investors – A PLS-SEM Approah

Thiyagarajan Sampath S, Dr . Amudha R, Supraja R (Author)

138-147

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Evaluating M-SERVQUAL Dimensions for Enhancing Customer Engagement in Indian Quick Commerce Apps

Sruthi S, Dr. R. Guhan, Dr. K. Nigama, Dr. M Karthik Ram (Author)

148-156

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Cryptocurrency Investment Behavior: A Machine Learning Perspective

E.Revanjani, Dr.K.Nigama, Dr.R.Guhan, Dr.M.Karthik Ram (Author)

157-165

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The Role of AI-Enabled FinTech in Promoting Sustainable Financial Behavior Among Young Consumers: The Mediating Effects of Perceived Usefulness and Trust

S. Subhalakshmi, Dr V. Srinivasa Kumar, Dr R. Guhan (Author)

166-173

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Exploring the Relationship Between Leadership Style and Competitive Advantage in NGOs: A Focus on Innovation and Inclusion

Shubh Kirti Arya, Dr. Rajesh Tripathi (Author)

174-186

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Adoption of Emerging Digital Technologies in Financial Services: A Behavioural Study of Third-Party Payment Aggregators in India

Ramjan Banu.S, Dr. R Guhan, Dr. K Nigama , Dr. M Karthik Ram (Author)

187-196

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Reimagining Maritime Institutional Culture in India: Policy, Leadership, and Governance Reforms for Inclusive Growth by 2047

Solanki Ashwin Bhavarlal, Dr. Rita Biswas, Dr. Chhote Lal Yadav (Author)

197-208

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Integrating Green Human Resource Management Practices for Sustainable Organizational Development in the Era of Industrialization

Deepak Bangwal, Neeraj Kataria, Shweta Sethi (Author)

209-221

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Mapping the ‘Voice’ of Circularity: A Computational Textual Analysis of Sustainability Narratives in India’s Consumer Goods Industry

Kanishka Methi, Dr. Preeti Sharma, Dr. Hemraj Verma (Author)

222-234

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Beyond the Price Tag: Impact of AI-Driven Emotional Appeals and Price Sensitivity on Pet Product Purchase Decisions

Devipriya G, Dr. V. Arunkumar (Author)

235-243

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E-Commerce, Digital Payments, and Consumer Behaviour: A Multidisciplinary Analysis of Technology Adoption, Price Sensitivity, and Socio-Economic Change in Tier-II and Tier-III Cities of India

Prashant Kumar, Surabhi Negi, Rajpal Singh Rawat, Natasha, Priyansha Singh (Author)

244-257

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Making Sense of Green Practices: A Qualitative Study of Employees Understanding and Voluntary Green Behaviour

Soumya Tiwari, Aman Maheshwari (Author)

258-265

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Bridging Emotions and Achievement: The Role of Emotional and Social Intelligence in Higher Education Performance through Structural Equation Modelling Approach

Deepak Bangwal, Shweta Sethi, Neeraj Kataria (Author)

275-285

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Risk Management in Practice: A Case Study of Financial Decision-Making

Dr. Jatin Kumar Lamba, Subhi Singh, Dr. Veena Panjwani, Geeta Khari, Dr. Arun Kumar Banerjee (Author)

286-295

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Constrained Climate Justice: Development, Cost-Benefit Rationality, and Ecological Governance in Uttarakhand, India

Hammad Qamrul Hasan, Dr. Ritam Dutta (Author)

296-310

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Bridging the Transferable Skills Gap in MBA Education: A Stakeholder-Informed Framework for Employability Alignment in India

Tripti Gupta, Dr. Meenakshi Sharma (Author)

311-321

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Transforming e-HRM Practices Through Artificial Intelligence: Exploring Electronic-Based Recruitment, Training, and People Management.

Ms. Suba D, Dr Arockiam Kulandai, S. Chandrasekar (Author)

322-330

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The Impact of Peer Influence and Social Networks on Investor Perception and Mutual Fund Preference

Neha Dadhich, Prof. Dr. Preeti Sharma (Author)

331-340

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Resolving the Standardization Paradox: Internal Functional Struggles as Drivers of Sustainability Reporting in a Nascent Emerging Market

Dr. Edman Flores, CPA , Dr. Rana Altounjy (Author)

341-354

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Mentorship and sponsorship programs for women in the workplace: Measuring impact and ROI

Dr. Rohit Milind Alandikar, Dr. Nikhilesh Sharma, Dr. Upasana Saxena (Author)

355-360

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Balancing Innovation and Inclusion: AI's Role in Creating a More Gender-equitable Workplace

Dr. Neha Choudhary, Dr. Maryam Hanzala Tariq, Dr. Arun Kant Painoli, Dr. S Sriranjani Mokshagundam, B. Ranjitha, Dr. Neha Anand (Author)

361-366

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Disparity of Policy and Field Reality at Areas Under Armed-Conflict in Relation to Gender-Based Violence Against Women

Tanni Ganguly, Dr. Aaratrika Pandey, Dr. Kanu Priya (Author)

367-378

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The Transformation of Contemporary Financial System in The Digital Age of Artificial Intelligence

Hitika Singh, Dr. Asha Verma (Author)

379-394

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Barriers to Artificial Intelligence Adoption in Retail: An Integrated TISM Approach

Meenakshi Sharma (Author)

266-273

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Cultivating Career Adaptability: An Interventional Study on MBA Students' Adaptability in the Modern Business Landscape

Pooja Khanna, Ritam Dutta (Author)

395-408

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Reimagining Corporate Rescue: A Critical Analysis of the Insolvency and Bankruptcy Code’s Efficacy in Post-Pandemic India

Surabhi Sharma, Dr. Arushi M. Mehta (Author)

409-420

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The Responsibility to Protect in the AI Era: Examining IHL and State Obligations in the Face of AI-Enabled Warfare in Ukraine

Sumar Malik, Dr. Arushi M. Mehta (Author)

421-432

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Analysing the Impact of Advertising Expenditure on National Happiness and Economic Development: A Cross-National Study

Dhirendra Kumar Jena (Author)

433-441

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Intersecting Law and Labour: A Comparative Analysis of Maternity Benefit Policies in India and Sri Lanka

Chaitali Wadhwa, Prof Dr Shaharyar Asaf Khan (Author)

442-457

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Indigenous Indian Knowledge Systems and Social Entrepreneurship: Bridging Tradition with Innovation

Dr. Yashwant Lembhe, Dr. Dhananjay Salunke, Prof. Neha Surve (Author)

458-472

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Predictive Analytics: Leveraging Machine Learning for Competitive Advantage in Business

Dr. Santosh Bhagwant Wadkar, Ajay Prasad, Sailaja Sankar Kanungo, Dr. Gautam Sen, Dr. Prachi Rastogi, Dr. Gajendra Kumar Gupta (Author)

473-479

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Consumer Privacy in the Age of lOT: Implications for Digital Marketing Strategies

Sunil Kumar, Dr. Santosh Bhagwant Wadkar, Dr. Rupak Kumar Joshi, Dr. Tanvi Jindal, Ms.Monika, Dr. Harshitha Y S (Author)

480-485

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Dimensions of Emotional Intelligence and its impact on Occupational Stress and Job Commitment

Subramanya Reddy S K, Dr Nandini Sinha (Author)

486-494

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Implementation of Occupational Safety and Health Laws and Their Influence on Employee Satisfaction and Productivity: A Socio-Legal Study of Cooperative Sugar Mills

Rajaganapathi. S, Dr. Vivek Malik (Author)

495-504

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Towards Gender-Neutral Workplace Sexual Harassment Laws in India: A Critical Legal Analysis

Ms. Meenakshi Rani Agarwal (Author)

505-509

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Dual Dopamine: AI Marketing's Hybrid Operant Conditioning via Positive-Negative Reinforcement Pathways

Dr. Rohini Nikam, Meet Yadav, Rutuja Shidodkar, Aishwarya Pednekar, Atharva bachhav, Vedant Gawande (Author)

510-523

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Women Became Leader, Entrepreneurs and Skilled Works for Green Economy: With Special Reference to Kalayan Karnataka Region

Dr. Roopa Sangan, Dr. Deepika Ameta, Prof. Shivani Bagul (Author)

524-537

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Effectiveness of Human Resource Information System on Organizational Performance in IT Companies: The Mediating Role of User Satisfaction

A. Keerthana Devi, Dr. A. M. A. Jenita (Author)

538-547

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Impact of Robo-Advisory Services on Retail Investment Patterns: Evidence from Secondary Data in the Indian Stock Market

Asha B L, Dr. Amit Saha (Author)

548-554

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Destination Attributes Perceived Value and Tourist Satisfaction: Predictors of Revisit Intention in the Tourism Sector

Dr. Akash Yadav, Dr. Suvant Kumar Verma, Dr. Shubham Mishra, Dr. Nidhi Lohia, Dr. Deepak Gupta, Anurag Srivastava (Author)

555-562

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A Systematic Review and Conceptual Framework for Dynamic Ecosystem Innovation for Urban Air Mobility (UAM)

Rakesh Yadav, Dr Arvind Kumar Jain, Dr Hiranmoy Roy (Author)

563-575

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The Impact of Dividend Performance on Financial Performance: Evidence from Indian Public and Private Sector Banks

Mrs.Vadivu N, Dr. T. Unnamalai (Author)

576-583

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Factors Influencing Consumer Purchase Intention Towards Eco-Friendly Products in Tiruchirappalli

K. Manjuladevi, Dr. M. Vasantha (Author)

584-593

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Rural Household LPG Energy Consumption in Sri Rangam Taluk of Tiruchirappalli District

M. Manimegalai, Dr. S. Seethalakshmi (Author)

594-602

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Algorithmic Enterprises: Rethinking Firm Strategy in the Age of Intelligent Management Systems

Swaraj Dash (Author)

603-614

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An Empirical Study of Nostalgia Marketing and Consumer Perception in the Indian Food and Beverage Industry

Dr Shivani Mehta, Diva Kapoor (Author)

615-627

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Impact of Customer Satisfaction toward Digital Banking Interfaces on Operational Efficiency and Business Performance: A Comparative Study of Punjab National Bank, Union Bank of India, and Canara Bank

Mr. Naimishkumar Parmar, Dr. Mayuri Dhamiliya (Author)

628-638

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Factors Influencing the Adoption of Cloud-Based Financial Software: A Systematic Literature Review

Rakhi Sharma, Anupriya Pandey (Author)

639-647

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To empirically examine the influence of organizational support on employee well-being during menopause, and to determine the extent to which financial stress moderates this relationship

Deepali Khurana, Swati Sisodia (Author)

648-661

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Navigating Forensic Accounting Challenges in the Digital Economy: Unraveling Complexities and Ensuring Financial Integrity

Mr. Aakash Shah, Dr. Chintan Prajapati (Author)

662-671

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Do Finance and Investment Drive Employment? Empirical Evidence from Asian Countries

Amol Parmeshwar Kamble, Aftab Alam (Author)

672-689

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Role of Artificial Intelligence in Advancing Value-Based Healthcare – Opportunities and Challenges: A Scoping Review

Venkat Theja Budda, Dhrupad Mathur, Anand Tirupathi Parthasarathy (Author)

690-708

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An Empirical Study on the Drivers of Customer Preference and Digital Banking Adoption

Lalitha, Dr. Renu Rathi (Author)

709-715

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Impact Of Demographic Factors On Investment Decisions Of Women College Teachers In Thiruvarur Taluk

N. DEEPA, Dr.W.JAYASEELI (Author)

716-723

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Applying the Theory of Planned Behavior to Examine Student Preferences in Higher Education Institution Selection

Ms. Shivali Yadav (Author)

724-735

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Ripple effect of individual cognitive work-family conflict on team performance: mediating role of emotional exhaustion and emotional contagion

Sumbol Fiaz, Muhammad Arif, Aamir Rizvi (Author)

736-752

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Analyzing Digital Literacy Competencies in Higher Education Using Supervised Machine Learning Techniques

Kishore Babu Kalapala, Dr. Priti Shaileshbhai Patel (Author)

753-762

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Driving Sustainability: Exploring the Impact of Corporate Social Responsibility Disclosure on the Financial Performance of Selected Indian Automobile Companies

Dr. Prabhat Kumar Singh, Dr. Rashmi Kumari, Dr. Preeti Sharma, Dr. Vijay Kumar Jain (Author)

763-772

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Impact of Perceived Ease of Use on Adoption of Digital Payment Systems in Tiruchirappalli District: The Mediating Role of Consumer Trust

R. Saranya, Dr. M. Vasantha (Author)

773-781

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Artificial Intelligence and Corporate Liability in The Era of ESG Compliance: Challenges and Frameworks

Dr. Ashima Jain (Author)

782-788

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Consumer Awareness and Perception of Green Marketing in Urban and Rural India: A Sustainable Model

Ramiz Raza, Md Shamim Gaddi, Shivani Kain, Mohammad Musab, Mohd Zafeer, Ajhar Hussain (Author)

789-798

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