Published: 2026-04-02

Articles

The Influence of Inflation on Consumer Expenditure Dynamics and Savings Practices: Exploring The Role of Fintech Tools in Managing Personal Finances

Dr.K.Vijayalakshmi (Author)

15-20

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An Empirical Study on Impact of Cryptocurrency Adoption on India’s Economic Growth

D Appala Naidu, Ayush Tyagi (Author)

21-30

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Digital Financial Readiness as a Behavioural Enabler of MaaS Adoption in Rural India: A Hybrid PLS-SEM–ANN Approach

Shwetha. A, Dr. M. Karthikram, Sathankumar. S, Swathiga. S (Author)

31-42

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An Evaluation of Agricultural Credit System in Bihar and the Role of Credit Institutions in recent years.

Dr. Rajan Kumar, Dr. Kumari Nayantara (Author)

43-53

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Scientific Mapping of Investment Decision-Making Studies: A Bibliometric and Co-Citation Approach

Lokesh B R, Dr Samiya Mubeen (Author)

54-69

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Gamification in Banking Marketing: A Bibliometric Analysis of Research Trends and Patterns

Preethi J, V Sathyamoorthi (Author)

70-76

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Are Green Firms Valued Differently? Evidence from Valuation Multiples in Indian Equity Markets

Sambit Pohi, Dr. Pradeep Munda, Dr. Ashutosh Mishra (Author)

77-90

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Developing and Validating the Scale for Measuring Psychological Contract of Private Higher Educational Institutions in Odisha

Ambuja Lochan Dash , Dr. Vijaya Rudraraju, Dr. Prakash Chandra Dash (Author)

91-97

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Employee Wellbeing Initiatives and Organisational Performance In The Healthcare Sector of Odisha: A Grounded Theory and Thematic Analysis Approach

Rupali Paikray, Namita Rath (Author)

98-113

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Eco-Labels, Trust, and Consumer Choice: An Empirical Examination of Sustainable Purchasing Decisions

M. N. Karthika, Dr. R. Gayathri (Author)

114-130

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Workforce Analytics for Manufacturing: Predicting Employee Job Satisfaction via Explainable Machine Learning and SHAP

Dr.V. Vijay Anand , Bhavya Krishya M, Dr.C. Therasa (Author)

131-137

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Role of Finfluencers in Shaping Investment Decisions of Middle-class Investors – A PLS-SEM Approah

Thiyagarajan Sampath S, Dr . Amudha R, Supraja R (Author)

138-147

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Evaluating M-SERVQUAL Dimensions for Enhancing Customer Engagement in Indian Quick Commerce Apps

Sruthi S, Dr. R. Guhan, Dr. K. Nigama, Dr. M Karthik Ram (Author)

148-156

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Cryptocurrency Investment Behavior: A Machine Learning Perspective

E.Revanjani, Dr.K.Nigama, Dr.R.Guhan, Dr.M.Karthik Ram (Author)

157-165

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The Role of AI-Enabled FinTech in Promoting Sustainable Financial Behavior Among Young Consumers: The Mediating Effects of Perceived Usefulness and Trust

S. Subhalakshmi, Dr V. Srinivasa Kumar, Dr R. Guhan (Author)

166-173

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Exploring the Relationship Between Leadership Style and Competitive Advantage in NGOs: A Focus on Innovation and Inclusion

Shubh Kirti Arya, Dr. Rajesh Tripathi (Author)

174-186

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Adoption of Emerging Digital Technologies in Financial Services: A Behavioural Study of Third-Party Payment Aggregators in India

Ramjan Banu.S, Dr. R Guhan, Dr. K Nigama , Dr. M Karthik Ram (Author)

187-196

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Reimagining Maritime Institutional Culture in India: Policy, Leadership, and Governance Reforms for Inclusive Growth by 2047

Solanki Ashwin Bhavarlal, Dr. Rita Biswas, Dr. Chhote Lal Yadav (Author)

197-208

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Integrating Green Human Resource Management Practices for Sustainable Organizational Development in the Era of Industrialization

Deepak Bangwal, Neeraj Kataria, Shweta Sethi (Author)

209-221

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Mapping the ‘Voice’ of Circularity: A Computational Textual Analysis of Sustainability Narratives in India’s Consumer Goods Industry

Kanishka Methi, Dr. Preeti Sharma, Dr. Hemraj Verma (Author)

222-234

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Beyond the Price Tag: Impact of AI-Driven Emotional Appeals and Price Sensitivity on Pet Product Purchase Decisions

Devipriya G, Dr. V. Arunkumar (Author)

235-243

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E-Commerce, Digital Payments, and Consumer Behaviour: A Multidisciplinary Analysis of Technology Adoption, Price Sensitivity, and Socio-Economic Change in Tier-II and Tier-III Cities of India

Prashant Kumar, Surabhi Negi, Rajpal Singh Rawat, Natasha, Priyansha Singh (Author)

244-257

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Making Sense of Green Practices: A Qualitative Study of Employees Understanding and Voluntary Green Behaviour

Soumya Tiwari, Aman Maheshwari (Author)

258-265

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BARRIERS TO ARTIFICIAL INTELLIGENCE ADOPTION IN RETAIL: AN INTEGRATED TISM APPROACH

Meenakshi Sharma (Author)

266-274

Bridging Emotions and Achievement: The Role of Emotional and Social Intelligence in Higher Education Performance through Structural Equation Modelling Approach

Deepak Bangwal, Shweta Sethi, Neeraj Kataria (Author)

275-285

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