Transforming e-HRM Practices Through Artificial Intelligence: Exploring Electronic-Based Recruitment, Training, and People Management.

Abstract

Introduction: The Fourth Industrial Revolution has greatly impacted working styles in organizations because of developments in areas like automation, robotics, sensors, data analysis, and artificial intelligence. HR processes are being digitized slowly in multinational companies and even in India’s topmost manufacturing industries, consulting firms, IT services, and IT-enabled services. The digitization process of e-HRM has made life easier by eliminating repetitive jobs, thus making HR activities more efficient. The purpose of this study is to examine how effective the e-HRM process has been for businesses and how AI has impacted HR activities like recruitment and training.

Methods: This study is based on Descriptive and exploratory research methodology. The data were collected from 48 HR professionals from various Information Technology sectors through a purposive sampling method with a semi-structured questionnaire.

Results: This study found that the role of artificial intelligence in screening and scrutinising resumes is appreciable, playing a significant role in analysing employee efficiency through emails and text messages for better people management. So artificial intelligence leads to effective e-HRM practices.

Discussion: HR 4.0 has a lot of advantages for both HR departments and the organisation as a whole. These beneficial outcomes are particularly on attracting and retaining the best talent in the job market, continuous improvement in employee performance through training and expansion of strategic power in people management through technology.