Destination Attributes, Perceived Value & Tourist Satisfaction: Predictors of Revisit Intention in the Tourism Sector

Abstract

This study examined the key factors influencing travellers' intention to return to the same location and revealed that destination image, perceived value, destination attraction, stay & food facilities, and tourist satisfaction had a significant influence on tourists' revisit intentions. Data from 220 respondents were collected using a structured questionnaire. Exploratory factor analysis, confirmatory factor analysis, and regression analysis were used to evaluate the measurement model and measure the significant relationship. The statistics suggest that visitor satisfaction and experience factors, particularly hotel and dining facilities, unforgettable sceneries, breathtaking landscapes, and perceived value from the trip, have a significant role in predicting repeat choices. This study proposes that the government should focus on creating local cuisine locations near tourist attractions in order to increase perceived value, and that hotel amenities may be upgraded to provide tourists with a high level of satisfaction.