Impact Of Demographic Factors On Investment Decisions Of Women College Teachers In Thiruvarur Taluk

Abstract

Investment decisions play an important role in achieving financial security and economic stability, particularly for working women who manage both professional and household responsibilities. The present study examines the impact of demographic factors on the investment decisions of women college teachers in Thiruvarur Taluk. The research focuses on variables such as age, income, marital status, and teaching experience and their influence on investment preferences and financial behaviour. A descriptive research design was adopted, and primary data were collected from 60 women college teachers through a structured questionnaire. Statistical tools such as percentage analysis, mean score analysis, and chi-square test were applied to analyse the data. The findings indicate that demographic factors significantly influence the investment decisions of respondents. Most participants prefer safe investment avenues such as bank deposits and insurance policies, while fewer respondents invest in market-linked instruments such as shares and mutual funds. The study highlights the importance of financial awareness and investment education among women professionals.