Published: 2025-08-19

Articles

Employer Branding: Review and research agenda

Aditi Bisht, Dr. P.C Bahuguna, Dr. Neeraj Kataria (Author)

01-11

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Role of Financial Literacy in Shaping Investment Behaviour among Working Women: A Regional Perspective

Dr. Niharika Kumari (Author)

12-21

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AI and Digital Marketing Adoption in Bihar: A Study of Consumer Behaviour across Socio- Demographic Segments

Rahul Raj, Dr. Rama Singh (Author)

22-32

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The Impact Of Supply Chain Management On Retail Marketing: A Study In The Context Of Jharkhand

Mukesh Kumar Karn, Dr. Rama Singh (Author)

33-38

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Harnessing generative AI skills for organizational competitiveness: Strategic management in the age of quick technological evolution

Dr.T.Rani, Dr.N.Alamelu Sathyabama, Dr..S.Devi Narayani, Dr.S.Kalpana devi, Dr.S.Nithya devi (Author)

39-44

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Fostering Mental Well-being, Mindfulness and Self-Esteem amongst students of higher Education

Gitanshi Dua, Dr. Pratima Daipuria, Dr. Sugandha Sharma (Author)

45-56

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The Impact of Effective Communication on the Productivity of Employees in Multicultural Organizations: A Bibliometric Analysis

Manisha Banani, Dr. Priyanka Behrani (Author)

57-69

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FinTech: A Convenience Revolution or A Privacy Compromise

Dr. Prathima Bhat K., Prof. R. Ganesh Kumar, Dr. A. Satya Nandini, Dr. KRA Balaji, Ms. Saria Kulsum (Author)

70-85

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Drafting A Conceptual Marketing Framework For The Growth Of Ayurveda Wellness Tourism

Anoop Gurunathan, A, Dr. K S Lakshmi (Author)

86-103

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From Simulation to Strategy: Integrating Generative AI and Digital Twins in the Downstream Oil And Gas Sector

Dr Santanu Purohit, Dr Sujoita Purohit, Dr Arvind Kumar Jain (Author)

104-114

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Structural Relationships Among High-Performance Work System Dimensions In Higher Education Institutions: Evidence From Delhi

Kamini Mishra, Dr. Shikha N Khera, Professor Suresh Kumar Garg (Author)

115-129

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From Holy Dips to Market Dips: Analysing the Relationship Between the Kumbh Mela and SENSEX

Dr. Charu Bhurat, Amol Raj Kumar, Arjun Murali, Gopu Yashwanth, Priyam Poddar, Sharad Rungta, Vedant Joshi (Author)

130-142

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Navigating the Digital Marketplace: How Consumer Behaviour towards FMCG Products Has Evolved (2015–2025)

Vaibhav Prakash, Dr. Nausherwan Raunaque (Author)

143-150

Investment Avenue Choices Among Working Women of Haryana: An Empirical Analysis.

Narender Kumar, Dr. Rajni Sofat (Author)

151-157

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A Review paper on an Investigation into the Marketing Strategies of Cooperative Banks in India: a Specialized Analysis

Dr.Abhishek Sharma, Mr. Shivanshu kumar, Mr.Anuj kumar (Author)

169-179

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AI in Supply Chains: What works, what doesn’t and what’s next

Dr. Vikram Tyagi, Dr Sukhamaya Swain, Dr Siddhartha Bhattacharya, Mr Ashish Kumar Singh (Author)

180-190

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Data Analytics for Business Decision-Making

Dr. Asim Ray, Raghawendra Kumar, Dr. Deepanshi (Author)

191-200

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Ai-Driven Personalization Cues: Unraveling Consumer Impulsive Buying in E-Commerce

Nimisha Rai, Shruti Shukla, Dr. Akhilesh Chandra Pandey (Author)

201-215

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Relationship Between Select Labour Market Variables and Economic Growth: An Investigation for Some South and Southeast Asian Nations

Rajlakshmi Datta, Hema Bisht, M.S. Mandrawal, P.D. Singh (Author)

216-227

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Impact of Corporate Governance and Ownership Structure on the Financial Performance of listed FMCG Companies

Khushi Khandelwal (Author)

228-238

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Greenium and Alpha in India’s Debt Markets: Measuring Returns and Climate Impact

Ripudaman Singh, Chandeep Singh, Nikhil Tamta (Author)

239-251

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An Eagle’s Eye View On Financial Fitness Of Indian Commercial Banks

Abhishek Srivastava, Prof. Audhesh Kumar, Adarsh Mishra, Abhishek Mishra (Author)

252-264

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Factors affecting intention to buy Jhatka food: A quantitative study in NCT Delhi

Dr. Deepti Kakar , Dr. Bhavneet Kaur, Anjali Kaur, Parth Billawria, Diya Ramtri, Deepali Singh (Author)

158-168

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