A Review paper on an Investigation into the Marketing Strategies of Cooperative Banks in India: a Specialized Analysis

Abstract

This research delves into the historical evolution of cooperative banks in India, tracing back to the implementation of the Co-operative Credit Societies Act in 1904 during pre-independence. The Act aimed to reorganize the Indian cooperative movement, specifically addressing rural indebtedness and its impact on farmers. Although it marked the initial phase of institutionalizing the cooperative banking system, limitations surfaced, leading to the introduction of the Cooperative Societies Act of 1912.

Post-independence, despite challenges, the cooperative movement witnessed positive growth, becoming integral to economic progress. Recognizing the importance of cooperatives, the Indian government, through the First Five-Year Plan, emphasized their role in achieving development objectives, particularly for farmers and vulnerable sections of society. The establishment of the All India Rural Credit Survey Committee further addressed rural credit issues.

Cooperative Banks in India, operating under regulatory oversight by the Reserve Bank of India and NABARD, function as primary cooperatives, central cooperatives, state cooperatives, and urban cooperatives. Their primary role is to provide financial support for small-scale rural and urban financial needs, involving the collection of funds from members and the distribution of dividends.

This study aims to analyze the historical evolution and legislative milestones shaping cooperative banks, exploring their regulatory framework and role in addressing rural credit issues. Additionally, it examines the objectives, functions, and future scope of cooperative banks in contributing to economic development. The primary functions involve providing financial support for small-scale rural and urban needs, with an emphasis on addressing rural credit issues outlined in the First Five-Year Plan.

Looking ahead, the future scope of cooperative banks lies in their adaptability to evolving economic landscapes and the changing financial needs of their members. Embracing technological advancements, these banks can explore innovative solutions, enhance financial inclusion, and contribute to sustainable development. Their pivotal role in supporting small-scale enterprises and fostering community-based financial initiatives remains crucial for the economic growth of India.