Harnessing generative AI skills for organizational competitiveness: Strategic management in the age of quick technological evolution

Abstract

The rapid evolution of GenAI is reshaping competitive dynamics across industries, compelling organizations to reimagine strategic management and workforce capabilities. This paper investigates how the strategic integration of GenAI skills contributes to sustained organizational competitiveness in the context of accelerated technological change. Drawing upon recent global trends—such as a 195% surge in GenAI course enrollments and the growing acceptance of micro-credentials by employers—this study emphasizes the critical role of human capital development in leveraging GenAI for innovation, efficiency, and strategic agility. Utilizing insights from the Global Skills Report 2025 and supported by secondary data from industry sources, the paper explores frameworks for embedding GenAI literacy across corporate structures. It further examines challenges such as skill gaps, gender disparities, and the need for inclusive upskilling strategies. The findings offer actionable implications for business leaders and policymakers aiming to build resilient, AI-augmented organizations capable of thriving in a rapidly digitizing global economy.