Published: 2026-03-07

Articles

An Analytical Study of Consumer Responses to Health-Oriented Menu Offerings in Urban Indian Quick-Service Restaurants

Sumedha Rawat, Dr. Shailesh Pandita (Author)

01-13

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Investor Sentiment and Satisfaction in Automated Investment: A Sentimental Analysis of Robo-Advisor Platforms

Vertika Goswami, Dr. Arpita Agarwal (Author)

14-19

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Energy Import Dependence, Global Oil Price Shocks and Economic Growth in India: An ARDL Approach with Structural Breaks

Kaifi Azam (Author)

20-29

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Do Global FinTech Innovations Influence Emerging Markets? Evidence from KFTX and Nifty 50

Dr Mohita Mathur, Dr Neha Gupta, Mr Kishan Nigam (Author)

30-42

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Artificial Intelligence as a Guardian of Advanced Human Rights: Indian Legal Context and Global Outlook

Miss Saloni Mishra, Dr. Yamini Atreya (Author)

43-56

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Perception of Green Products and Its Effect on Consumer Purchase Intentions: Insights from Garhwal, Uttarakhand

Deep Shikha Bohra, Dr. Rashmi Sharma (Author)

57-72

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A Study on Public Grievance Redressal System (PGRS) With Reference to National Informatic Center, Anantapur

Dr. P. Jayarami Reddy, Dr. M. Krishna Naidu, D. Josh Martin (Author)

73-81

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Role of digital marketing engagement in shaping brand image and enrolment decision in HEIs

Md. Sohrab, Dr. M. P. Singh (Author)

82-91

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Understanding the Influence of Digital Influencers on Purchase Behaviour for Personal Care FMCG Products in Western Uttar Pradesh: An Implementation Research Study

Mansi Singhal, Dr Ashu Saini (Author)

92-105

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Impact of Suitability of Online Teaching on Student’s Learning Satisfaction

Dr. Preeti, Dr. Shish Pal, Ms. Anju Rani, Dr. Sweata Gurung (Author)

106-113

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Impact of Service Quality on Customer Satisfaction in Hotels: A Study With Special Reference To Lemon Tree Hotel Dehradun

Dr.Shweta Malwa, Pawan Kishore Gaur, Saumya Joshi, Varushi Mittal (Author)

114-120

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Socio economic condition of MGNREGA beneficiaries in Balangir District of Odisha: A study

Nancy Purohit, Tushar Kanti Das, Kunal Mishra (Author)

121-126

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Algorithmic Habitus: A Theoretical Framework for Mapping Gen Z Psychography in the Indian Branding Ecosystem

Ahana Ganguly (Author)

127-140

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The Role of Artificial Intelligence in Financial Regulation and Compliance: Evidence from Indian Financial Institutions

Vertika Goswami, Dr. Arpita Agarwal (Author)

141-151

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The Rise of Young and First-Time Investors in the Indian Stock Market after the COVID-19 pandemic

Manoj Kumar, Dr. Deepak Kumar (Author)

152-160

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Artificial Intelligence–Driven Personalization and Consumer Behaviour: A Structured Review and Conceptual Framework Based on Scholarly Literature

Dr. Keerthan Raj (Author)

161-176

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Investigating the Role of Human Resource Analytics and Firm Performance in Corporate Firm

Dr. Abhishek Kumar Pandey, Dr. Kamlesh Maurya, Dr. Deepak Bangwal, Dr. Rajesh Tripathi (Author)

177-188

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Emotional Readiness as an Algorithmic Advantage: An AI-Driven Analytical Framework for Digital Recruitment Systems

Pradiksha S, Dr. M. Velavan, Dr.C. Thirumal Azhagan, Dr. Dhandayuthapani Paramasivam, R. Sowmiya (Author)

189-196

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Workplace Harmony Through Diversity and Inclusion

Dr. Shailaja A Akkur (Author)

197-203

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The Impact of AI-Driven Hyper-Personalization on Sustainable Consumer Buying Behaviour: Opportunities, Ethical Challenges, and Pathways for Green Marketing in Emerging Markets

Dr. Jagriti Singh, Dr. Surbhi Mathur (Author)

204-207

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Integrating Digital Innovation and Green Transitions in Shaping the Future of Work: An Integrative Review

Mahesh C Ganagi, Dr. Arun Rotti, Amruta S Patil, Fernandes Agnel (Author)

208-226

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Emerging Trends in Business Intelligence and Data-Driven Management: A Decision Intelligence Perspective

Dr. Tanya Garg, Ms. Bhawna Sharma, Dr. Jagriti Singh (Author)

227-230

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Neural Mechanisms of Consumer Decision Making: A Neuromarketing Approach

Dr. Baisakhi Mitra Mustaphi (Author)

231-237

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Determinants of Millennials’ Attitudes toward Sustainable and Responsible Investments: An Empirical Study in India

Dr. Rishikaysh Kaakandikar, Atharv Babhulkar, Swastik Ganoje, Girish Lokhande, Durgesh Achhewar, Gunadnya Patil (Author)

238-260

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Exploring the relationship between sustainability claims, Consumer Perceptions, and brand loyalty towards green marketing

Dr. Beena John Jiby, Dr. Dhananjay Kalyanrao Salunke (Author)

261-267

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Women Empowerment through Entrepreneurship and Its Impact on Standard of Living: Evidence from Urban Gujarat

Yashvi Ripalbhai Vora, Mehul D. Chhaniyara (Author)

268-280

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ESG Governance in Operations: Linking Ethical Procurement with Sustainable Performance from an operations Management Perspective

A.Pralaya Bhandhini, Dr.M.Vijaya Ragunathan (Author)

281-290

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Impact of Social Media Marketing in Customer Delight in Hotel industry: Empirical Evidence, Case Studies and Insights

Chetna, Dr. Meera Wadhwa, Neha yadav, Vijeta (Author)

291-302

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Evolution and Emerging Trends in Financial Literacy and Investment Behaviour: A Bibliometric Analysis

Shobhit Trivedi, Dr. Hariom Gupta (Author)

303-317

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Foreign Exchange Intervention and INR/USD Exchange Rate Dynamics: Evidence from India (2013-2023)

Dr. Naveen Kumar, Ankush (Author)

318-328

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Criminal Law Responses to Digital Banking Fraud in the Era of Artificial Intelligence

Dr. Indra Daman Tiwari, Vedansh Sharma, Dr. Bishnanand Dubey, Aakansha verma (Author)

329-338

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Combating Digital Money Laundering: Criminal Law Perspectives on Blockchain-Based Financial Systems

Dr. Indra Daman Tiwari, Dr. Yaman Kasturi, Deeba Ashraf, Navneet Yadav, Mr. Sourabh Batar (Author)

339-346

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The Role of AI in Transforming the Employee Experience

Shobha Maindola, Deepak Bangwal (Author)

347-361

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Biophilic ESG – Measuring Impact of Nature Integration in Corporate Spaces

Dr. Vichitra Somshekar, Hridey Lohia (Author)

362-371

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Investigating The Relationship Between Corporate Sustainability Reporting and Firm Performance: Evidence from Emerging Economy

Purvi Dipen Derashri, Dileep Rupale, Kudecha Mitali, Kuldip Chauhan, Isha Rohini (Author)

372-379

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