Emerging Trends in Business Intelligence and Data-Driven Management: A Decision Intelligence Perspective

Abstract

The rapid advancement of digital technologies has significantly transformed the way organizations utilize data for strategic decision-making. Business Intelligence (BI) systems, once limited to descriptive reporting, are now evolving into intelligent frameworks powered by Artificial Intelligence (AI), real-time analytics, and cloud-based infrastructures. This study examines emerging trends in BI and data-driven management, with a particular focus on the role of Decision Intelligence as a mediating construct. A conceptual model is proposed to analyse the relationship between BI capabilities and organizational performance. Using a quantitative research design, the study applies Structural Equation Modeling (SEM) to validate the proposed framework. The findings are expected to contribute to both theory and practice by demonstrating how organizations can effectively translate data capabilities into improved performance outcomes.