Use of Social Media in Higher Education: A Comprehensive Review of Studies in the Asian Region

Abstract

Higher education institutions (HEIs) and students throughout the world now rely heavily on social media, which has revolutionised the way that admissions, enrolment and academic engagement are handled in the digital age. While students rely on social media platforms to obtain information, connect with current scholars and make educated decisions about their future education, HEIs are increasingly using these platforms to highlight programs, interact with potential students, develop brand equity and share research outputs. The significance of researching social media use by HEIs is emphasised in this study, which also looks at the body of Asian literature on social media use by both institutions and students. This review paper is analysing how Indian PhD candidates use social media to research, assess and commit to doctoral programs would assist HEIs in decreasing false information, improving digital outreach tactics and delivering accurate and trustworthy information. This study closes a significant vacuum in the literature and offers advice to Indian academics, decision makers and universities looking to enhance PhD admissions through reliable and successful social media interaction in the current digital environment.