More Than a Ceremony: Destination Wedding Experiences and Satisfaction Outcomes

Abstract

Tourism has been recognized as having a significant impact on nations’ economic and social circumstances. The diversification and long-term growth of global tourism depend heavily on niche markets. As overseas travel grew more convenient and affordable toward the latter of the 20th century, the idea of destination weddings gained popularity. It is a gathering of people who leave their hometown or travel to celebrate a certain event with their friends and family. The objective of this study is to examine how couples’ socioeconomic status and demographic makeup influence the link between their overall happiness and their destination wedding experience. The results show that pull variables, such as venue quality, cost, and service quality, have a greater impact on overall happiness even when couples choose destination weddings due to emotional and experience-based motives (push factors). The study supports destination wedding tourism by expanding market reach and improving service quality by providing useful data that planners and tourism boards may utilize to customize experiences based on sociodemographic segmentation.