A Study on Service Supply Chain Management in The Tourism Sector

Abstract

This study investigates the strategic role of Service Supply Chain Management (SSCM) within the tourism sector, an industry highly dependent on seamless coordination among diverse service providers. Unlike traditional product supply chains, the tourism service supply chain is uniquely characterized by intangibility, perishability, and high customer involvement. This paper analyzes the core components of tourism SSCM, including capacity management, demand forecasting, information technology integration, and multi-tier supplier relationships across airlines, hospitality, and local tour operators. Using a mixed-methods approach combining industry case studies and quantitative stakeholder surveys, we examine how efficient supply chain alignment enhances service quality and operational resilience The findings reveal that digital transformation and real-time data sharing significantly mitigate demand volatility and improve customer satisfaction. Ultimately, this research provides a conceptual framework for tourism operators to optimize their service delivery networks, offering actionable insights for policymakers and managers aiming to foster sustainable competitiveness in a rapidly evolving global travel market.