An Empirical Analysis: A Study on Aspirant Behavior towards Selecting Good B School

Abstract

Choosing the right business school is a critical decision for aspirants aiming to advance their careers in management and business leadership. This study explores the behavior of aspirants in selecting a "good" B-school, focusing on the factors influencing their decision-making process. Through an empirical analysis, the research identifies key determinants such as academic reputation, placement opportunities, faculty quality, infrastructure, location, alumni network, and affordability. A structured survey was conducted among 500 MBA aspirants across various regions, employing stratified random sampling to ensure diverse representation. The collected data were analyzed using descriptive statistics, correlation analysis, and regression models to uncover trends and preferences among the respondents. The findings reveal that placement opportunities and academic reputation are the most significant factors influencing aspirants' choices, followed by faculty quality and alumni network. Affordability and proximity also emerged as important considerations, particularly for candidates from middle-income families. The study underscores the role of marketing and brand positioning by B-schools in shaping perceptions and decisions. This research provides valuable insights for B-school administrators to align their offerings with aspirants' preferences and enhance their market competitiveness. It also contributes to understanding the behavioral patterns of MBA aspirants, enabling targeted strategies to attract and retain top talent.