A Study on The Role of AI in Hyper-Personalization Marketing of FMCG Products

Abstract

AI, machine learning, and real-time data analytics are just a few of the cutting-edge technology that hyper-personalization marketing uses to create incredibly customised client experiences. Hyper-personalization creates customised marketing tactics by utilising purchase history, extensive behavioural data, and real-time interactions, in contrast to typical personalisation, which depends on fundamental client information. At each step of the purchasing process, this strategy caters to the unique needs and preferences of the consumer to increase engagement, boost conversion rates, and strengthen brand loyalty. The purpose of conducting this research is to evaluate the role of AI in hyper-personalization marketing of FMCG products. The technique used in this study is one sample t-test. The findings indicated that Personalized product recommendation, Enhanced customer experiences thorough AI drivers chatbots and virtual assistants, Sentiment analysis through customer feedback, Time saving, improves decision making, Enhanced customer support, Predictive assistances for future needs and Improved loyalty programs are the significant high impact role of AI in hyper personalization marketing to the buyers. Whereas, Customer segmentation, Customer retention, Customer satisfaction, Customer journey mapping, Inventory management, Cross selling and upselling, Customer engagement, Increases sales, reduces marketing cost and Increases