Mr. Ruturaj Patil, Dr. Shivashankar K, and Dr. S. M. Porapur, Dr. Veerendrakumar M. Narasalagi. 2026. “An Empirical Study on the Impact of Digital Influencer Marketing on Smartphone Purchase Behaviour in North Karnataka”. Economic Sciences 22 (5(S)May): 631-42. https://doi.org/10.69889/4w53mm41.