Bharat Gahlot, Dr. R. Rajagopal, Vineeta Mehta, Dr. Virendra Kumar, and Dr. B. Venu Kumar, Dr. Makarand Upadhyaya. 2025. “The Convergence of IoT, Marketing, and Cybersecurity: Opportunities and Risks for Business Strategy”. Economic Sciences 21 (2): 157-65. https://doi.org/10.69889/ptcsc058.