Mr. Ruturaj Patil, Dr. Shivashankar K, & Dr. S. M. Porapur, Dr. Veerendrakumar M. Narasalagi. (2026). An Empirical Study on the Impact of Digital Influencer Marketing on Smartphone Purchase Behaviour in North Karnataka. Economic Sciences, 22(5(S)May), 631-642. https://doi.org/10.69889/4w53mm41