Dr. Rohini Nikam, Meet Yadav, Rutuja Shidodkar, Aishwarya Pednekar, & Atharva bachhav, Vedant Gawande. (2026). Dual Dopamine: AI Marketing’s Hybrid Operant Conditioning via Positive-Negative Reinforcement Pathways. Economic Sciences, 22(4(S) April), 510-523. https://doi.org/10.69889/ntnm6275