Bharat Gahlot, Dr. R. Rajagopal, Vineeta Mehta, Dr. Virendra Kumar, & Dr. B. Venu Kumar, Dr. Makarand Upadhyaya. (2025). The Convergence of IoT, Marketing, and Cybersecurity: Opportunities and Risks for Business Strategy. Economic Sciences, 21(2), 157-165. https://doi.org/10.69889/ptcsc058