Dr.Vilas Nair, Dr. R.Balasubramani; Mr.Sandeep Kumar, Dr. Pushpa Gore; Dr. S. Arunkumar, Dr.K.Sasirekha. A Study on Customer Service Quality and the Application of CRM Strategies for Achieving a Progressive Business Approach. ES 2026, 22 (02), 565-572. https://doi.org/10.69889/2hrgpj28.