(1)
Dr. Himani Grewal, Mr. Avinash Saxena; Dr. Rahul Singh, Dr. Sachin Bhardwaj; Ms. Aditi Vishnoi, Dr. Smrita Jain. I See, I Buy, I Regret: An Investigation of The Relationship Between Demographic Variables and Post-Purchase Regret of Impulse Buying. ES 2026, 22 (1), 210-222. https://doi.org/10.69889/pcqqk750.