Dr. R. Ramki; Dr. V. Gopi; Mrs Vidya. R; Dr. Rohit Markan; Dr Sundarapandiyan Natarajan; M.Rajalakshmi. AI-Powered Chatbots in Customer Service: Impact on Brand Loyalty and Conversion Rates. ES 2024, 20 (2), 190-203. https://doi.org/10.69889/vs5gtv52.