A Study on Consumers' Preference Towards Eco-Friendly Fmcg Products in Perambalur Town

Abstract

Growing concerns about climate change, environmental degradation, and sustainability have led to a significant shift in consumer behavior globally. The preference for eco-friendly Fast-Moving Consumer Goods (FMCG) is emerging as a prominent trend. This study explores the level of awareness, preference, and purchasing behavior of consumers in Perambalur Town regarding eco-friendly FMCG products. The study also identifies the influencing factors, barriers, and demographic determinants affecting consumer choices. Using a structured questionnaire, data was collected from 100 respondents and analyzed through percentage analysis and chi-square tests. The study found that while awareness levels are moderate to high, affordability and accessibility are major challenges. The paper concludes with practical recommendations for marketers, policymakers, and environmental advocates to promote sustainable consumption in semi-urban areas.