Consumer Trust and Satisfaction towards Bajaj Finserv Loan Products

Abstract

Consumer finance has become an important part of modern purchasing behaviour, especially for acquiring consumer durable products through easy repayment facilities. Consumer durable loans enable customers to purchase electronic goods and household appliances by converting the total cost into manageable monthly instalments. The present study aims to examine consumer trust and satisfaction towards Bajaj Finserv Loan Products among customers in Thuraiyur Taluk, Tiruchirappalli District. The study adopted a descriptive research design and collected primary data from 50 respondents using a structured questionnaire. Simple Random Sampling technique was used for selecting the respondents. The study focuses on factors such as trust, service quality, EMI convenience, documentation process, interest rate perception, and customer satisfaction. The findings indicate that transparent service, quick approval, and convenient repayment facilities influence customer trust and satisfaction towards consumer finance products.