The Future of Virtual Reality in The Tourism Industry in India: Trends and Challenges

Abstract

The study explores the emerging trends, potential impact, and challenges of integrating virtual reality (VR) technology in the tourism industry in India. It examines how VR is being leveraged for destination-based virtual tours, travel service provider experiences, virtual museums and galleries, and VR applications in the hospitality industry. The key driving factors behind the growth of VR in Indian tourism, such as technological developments, consumer trends, and industry shifts, are also analyzed. The paper further discusses the challenges related to cost, accessibility, technical limitations, and content creation that need to be addressed for the widespread adoption of VR in the tourism sector. Finally, it highlights the opportunities VR presents for destination marketing, personalized experiences, and cultural immersion, underscoring its transformative potential in the tourism industry.