Mapping the Intellectual Structure and Research Trends on Environmental Concern, Attitude toward Green Products, and Subjective Norms in Predicting Consumers’ Green Purchase Intention: A Bibliometric Analysis

Abstract

Purpose: This study aims to map the intellectual structure and research trends related to environmental concern, attitudes toward green products, and subjective norms in predicting green purchase intention through bibliometric analysis.

Design/Methodology/Approach: The research uses bibliometric tools like RStudio and VOSviewer to analyse data from the Scopus database, focusing on publication trends, citation patterns, and key research themes in sustainability and consumer behaviour.

Findings: The bibliometric analysis reveals significant research trends in sustainability, particularly regarding the Theory of Planned Behaviour (TPB) and its application in understanding green consumption and sustainable consumer behaviour. Leading countries in sustainability research include China, India, the United States, and Malaysia, with top journals such as Sustainability and the Journal of Cleaner Production publishing the most influential works. The study highlights the interdisciplinary nature of sustainability research, with significant contributions from business management, environmental science, and social sciences. Key themes identified include green purchase intention, corporate social responsibility (CSR), eco-labelling, and the role of artificial intelligence in influencing consumer behaviour.

Originality/Value: This study provides an overview of sustainability research, identifying influential authors, institutions, and funding sources. It offers insights for policymakers, researchers, and businesses aiming to foster sustainable consumer behaviour.