Scientometric Mapping of Mobile Banking Adoption: A Bibliometrix-Driven Investigation

Abstract

This study conducts a scientometric analysis of mobile banking research to map its intellectual structure, dominant themes, and emerging directions. Using Bibliometrix, the objective is to identify how scholarship on mobile banking has evolved and which conceptual areas have shaped its development. The analysis reveals strong research concentration around technology adoption models, user behavior, trust, and digital financial services, indicating that mobile banking has become a central topic within technology-enabled finance. Results also show increasing global contributions and the growing influence of foundational theories such as TAM and UTAUT in explaining adoption patterns. The thematic patterns and clustering further suggest a shift toward more integrated, security-driven, and user-centric perspectives. Overall, the study offers valuable theoretical and practical implications by clarifying the key drivers of mobile banking research and highlighting emerging opportunities for future exploration in digital financial ecosystems.