Evaluating the marketing trends of Jaggery products in Anakapalli District of Andhra Pradesh

Abstract

This research explores the jaggery production and market trends in Andhra Pradesh, focusing on the Anakapalli jaggery market from 2015 to 2025. Jaggery is rich in nutrients, including vitamins, proteins, and essential minerals such as copper and iron, and it also aids in blood purification, supports liver function, and promotes healthy blood. Despite these advantages, there has been a significant increase in the demand for organic and artisanal jaggery. However, this study analyzed trends of the quantity and value of jaggery arrivals in Anakapalli jaggery market. The production trends indicate a persistent decline in jaggery products, even with advancements in production technology. Moreover, the research found that the lack of available labor and the high costs of production are the main factors contributing to the ongoing decrease in jaggery arrivals. Furthermore, the research has observed that jaggery prices maintain a consistent stability with little fluctuations. The conclusions drawn in this paper offer valuable insights for stakeholders in the jaggery industry regarding upcoming trends in production and market dynamics.