Use of Social Media Marketing by Small Entrepreneurs: Leveraging Digital Platforms for Growth and Visibility

Abstract

The explosion of digital platforms offers unprecedented opportunities for small entrepreneurs to reach larger audiences and grow their businesses. Social Media Marketing has emerged as a powerful tool in the marketing of small businesses, because it is cheap, accessible, and highly engaging. This paper explores how small entrepreneurs can leverage social media marketing to enhance visibility, engage customers, and drive growth. It addresses the present trend, effective strategy, challenge, and best practices. It elaborates that through research, how small enterprises may effectively optimize social media marketing through careful choice of the appropriate platform, appropriate content strategy, customer engagement, and analytics. This paper delves into the importance of social media marketing for small businesses, focusing on how entrepreneurs can effectively use these tools to enhance their visibility, brand identity, and customer loyalty. Furthermore, it explores the various strategies and best practices that small businesses can employ to overcome common challenges, including budget constraints and limited expertise in digital marketing.