Understanding Women's Views On Effective Investment Planning Strategies

Abstract

Investment planning is often perceived as a male-dominated field, with financial decisions traditionally being associated with men. However, women are increasingly becoming active participants in the world of finance, making informed decisions about their financial futures. The present research will employ a descriptive and exploratory design. The descriptive research aspect will focus on understanding how women engage with financial literacy programs, identifying the types of content they find most valuable, and assessing whether these programs enhance their knowledge of investment options and improve decision-making abilities. On the other hand, the exploratory research will delve into the psychological and cognitive factors that influence investment choices, such as cognitive biases and risk tolerance. While risk aversion and confidence deficits may lead to more conservative investment behavior, cognitive biases and emotional reactions can also affect decision-making in both positive and negative ways. To encourage better investment outcomes for women, it is crucial to address these psychological factors through financial education, empowerment, and promoting a more inclusive financial environment where women feel more confident in their ability to navigate the complexities of investing.