Perceived Trust and Information Seeking Behaviour as Antecedents of Online Shopping Behaviour

Abstract

E-commerce expansion has revolutionized consumer purchasing patterns leading to online shopping's necessity in current retail operations. Online shopping choices of consumers heavily depend on how much they trust internet platforms combined with their data collection methods. This study investigates the role of perceived trust and information-seeking behaviour as primary precursors of online buying behaviour. Trust perceptions flip between customers' security assurances about online transaction safety along with their privacy and dependability doubts including their purchase incidence. Customers who seek essential data about products and vendors develop information-seeking behavior before they finalize their purchasing decision. The way these elements work together directly shapes customer odds of taking part in online buying activities. The research depends on quantitative methods to gather information through surveys which were distributed across different types of internet consumers. Increased perceived trust by customers leads to online purchase intentions although the effect of trust becomes weaker when customers show extensive information-seeking behavior. The research explores population characteristics together with mental factors which shape internet buying patterns. The results supply critical knowledge to online stores and marketing teams about building trust relationships and providing clear accessible reliable information. This research improves existing understanding about e-commerce behavior by showing how trust and seeking information affect digital purchasing choices. The online shopping behavior requires the establishment of trust perceptions as well as information-seeking behavior as fundamental precursors. Organisations should deliberately implement trust-enhancing elements and provide easy access to credible information because this approach will boost customer loyalty as digital commerce develops. The resolution of these factors leads to superior consumer experiences along with sustained growth of the e-commerce market.