The Role of Family Members on Decision Making Related to Fast Food

Abstract

When it comes to consumer behavior, the impact that family members have on choices surrounding the consumption of fast food is a significant factor that plays a vital role. An investigation of the ways in which the dynamics of families influence preferences, choices, and consumption patterns within the fast-food sector is presented in this paper. The purpose of this study is to expose the complex web of decision-making processes that occur inside families by analyzing the roles and dynamics that exist within families, such as parental authority, sibling influence, and preferences that are passed down from generation to generation. In addition, it investigates the role that family norms, beliefs, and socio-economic backgrounds have on the decisions that people make about fast food, offering insight on the ways in which these elements jointly affect consumer behavior. For marketers and politicians who want to encourage healthy eating habits and address social problems connected to nutrition and health within family groups, it is essential to have a solid understanding of these interactions.