Decoding Gen Z: Unraveling Workforce Preferences, Consumer Behavior, and Financial Decision- Making in The IR 4.0
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Abstract
Purpose of the Study: This study examines Generation Z’s workforce preferences, consumer behavior, and financial decision-making in Industry 4.0, highlighting their evolving expectations and the need for adaptive business strategies.
Objectives: To analyze Gen Z’s job preferences, work flexibility, and career expectations. To explore their digital engagement, brand loyalty, and sustainability-driven consumption. To assess their financial decision-making, investment habits, and financial literacy.
Methods: A quantitative survey was conducted using a structured questionnaire with multiple-choice and Likert-scale questions. Data from 419 respondents was analyzed through statistical techniques.
Findings: Gen Z prefers remote and hybrid work models, values work-life balance, and seeks digital integration. Their consumer choices are shaped by social media, sustainability, and brand authenticity. Financially, they favor digital banking and investments but lack financial literacy.
Conclusion: Organizations must adapt by offering flexible workplaces, enhancing digital engagement, and promoting financial education. Aligning strategies with Gen Z’s preferences is crucial for long-term success in Industry 4.0.