Consumer Behavior toward Electric Vehicles in Delhi NCR, India

Abstract

Purpose – The purpose of study is to explore consumer behavior towards electric vehicles (EVs) in the Delhi NCR region of India. In this study the focus is on the factors influencing the adoption and the challenges faced by the people who want to but the EV, s. Understanding these determinants will help stakeholders, including policymakers and manufacturers, formulate effective strategies to accelerate EV adoption.

Research Methodology- A hybrid approach was used, combining qualitative interviews with industry experts and quantitative surveys from 500 consumers in Delhi NCR. The survey was focused on key factors related EVs such as environmental awareness, cost considerations, government policies, charging infrastructure, and social influence. The collected data were analyzed using statistical tools and thematic analysis.

Findings- The study finds that while there is a growing awareness in the consumers of the environmental benefits of EVs, price of the EVs remains a significant barrier to adoption. Though government incentives and subsidies are considered positively, but concerns regarding charging infrastructure and range anxiety persist. Additionally, social influence and the perception of EVs as a luxurious product play a role in shaping consumer preferences.

Research Limitations: -The research is limited to the Delhi NCR region and may not fully represent the behavior of consumers in other parts of India. Future studies could expand the sample size to assess changes in consumer behavior over time.

Practical Implications- The findings of this study will have implications on policymakers and on manufacturers. As policy makers should focus on improving charging infrastructure, giving more incentives to EV buyers, and in increasing awareness in the public regarding the low running cost, reduced emission and low maintenance cost.